Adela Novotna - Marketing Strategist & Intuitive Business Coach

Skip to Content

Adela Novotna

Meta ads expert for coaches and digital product creators.

Copyright: Adela Novotna@2026

Privacy Policy | Terms & Conditions

Turns out I wasn't the weird one. I just hadn't met my people yet.

Luckily I met Julia - a fellow marketer and copywriter, whose brain is wired the same way mine is.

She'd been seeing the exact same things I had. The stuff nobody online seems will

Community owners: AGREE or DISAGREE?

Tell me in the comments ⬇️

She came to me with a clear goal: 300 leads for her upcoming webinar and a waitlist for her coaching program.

We started with the typical tactics. And we hit the market benchmarks for cost per lead pretty fast.

But the data coming in showed us thes

I see a lot of clients leaning into ads even though they haven’t really tried to sell the offer yet.

It makes sense. Ads feel proactive. Like you’re doing something serious for your business.

But sometimes it’s just easier to twea

Jumping from strategy to strategy.
New platform. New program. New funnel. New “proven system.”

It feels productive. It feels like progress. You’re learning, you’re taking action, you’re trying new things.

But here&rsqu

Not everyone needs a New Year plan right now.
If you're in a phase where traditional planning feels forced or draining, you're not behind. You're just in a different season.

I spent the last few years trying to force momentum when what I actually ne

Almost no one gets their first offer “right.”
The people who succeed are the ones who keep going anyway.

Most coaches need a few rounds of trying things out, adjusting, and trying again before something really starts to click. It’s

There’s a lot of New Year pressure to get moving right away.
To plan, reset, set goals, and prove to yourself that this year will be different.

But we’re still in the middle of winter, at least here in the northern hemisphere, and our bo

Quick links