HI, I’M ADELA NOVOTNÁ
Your Meta ads strategist for coaches and community owners
I help coaches turn paid ads into real clients, and I find why they’re not converting when everything looks right on paper.
10+ years in funnels, ads, and conversion copy
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$100.000 managed in ad spend
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Certified funnel builder and ads manager
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10+ years in funnels, ads, and conversion copy ✴ $100.000 managed in ad spend ✴ Certified funnel builder and ads manager ✴
Not the freebie hunters or the window shoppers, the ones already leaning in before they reach your page.
When your offer and your ad finally say the same thing, those are the people who show up.
Do you ever wish your ads would just bring you people who are ready to buy?
My first business was a beautiful disaster
More than 10 years ago I opened my first online business, an ecommerce store, knowing nothing about sales, marketing, or building a website.
I learned on the fly. But after 18 months I realized it wasn’t working. So I closed it, ready to go back to my corporate job.
I almost went back to my old job
But before I did, I gave myself the last attempt at becoming successful at online business - I became a virtual assistant. They weren’t a thing in Slovakia yet, but I speak English and German, so I went international.
And after just a couple of weeks I loved it, especially the tech. Designing funnels and websites, wiring them together, shaping the words that made them sell.
It used my analytical side and my creative side at once, and that’s when I knew where I belonged, in funnels and ads.
The year everything caught up with me
Then burnout forced me to stop. Over the two years it took to recover, I trained in QHHT and Reiki, and I came back able to see what I’d been missing in every ad account: the reason two people can run the same campaign and only one of them converts.
I still build and manage the ads. Now I read what’s driving them too, and that’s where the real fix usually lives.
The question I couldn’t shake
For the decade that followed, that’s what I did, for coaches and creators across every kind of budget. And I was good at it.
But something kept happening I couldn’t explain. Campaigns that should have worked just didn’t, and I watched talented people do everything right and still stall.
The real problem was never in the ad account.
Here’s what I believe now
The ad problem is rarely the ad.
The coaches I work with are brilliant at what they do, and their ads rarely show it.
The gap sits between the promise and the offer behind it, or between the price and what they quietly believe they can charge. Close that, and the same budget starts working with a completely different ease.
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Emily McHugh
“Adela has helped me immensely. I religiously attend her calls each week and she has guided me through the process to navigate the logic and strategy needed. She is not only expert in ads and funnels, but in the strategies that make them work.”
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Michele
“I have lots of products and funnels but was unsure how to put them all together. After the call, I have a plan. I was so impressed that Adela understood my unique business and put together a 90-day roadmap for me to follow.”
Certified funnel builder & ads manager
Intuitive business energy reader
10+ years in online marketing
I used to just run ads.
Now I find why they aren't converting.
Ten plus years in online marketing taught me that the account is almost never the whole story.
An underperforming campaign is usually a symptom, and the cause sits upstream: an offer that doesn't fit a cold audience, a funnel that leaks after the click, numbers that don't add up to a profitable acquisition.
So I stopped looking at ads in isolation.
Before I touch a budget, I look at what the ads are actually feeding into: how the offer is positioned, whether the funnel can carry the cost per lead, where the math breaks.
If you want real clarity on where your ad budget is going and what to do about it, book a call.
START HERE
Overwhelmed by ads?
Maybe your campaigns aren't converting. Maybe your cost per lead has crept up. Maybe your ads went quiet and you can't tell what changed. Or you're about to put real budget behind something and every choice, the audience, the creative, the offer, feels like a guess.
You don't need another ads course for the pile. You need someone to look at your specific account and your specific offer with fresh eyes and tell you exactly where it's breaking.
There are three ways to work with me.